Not all businesses in these hard economic times are realizing growth. There are many places where a business can achieve growth, be it a Marketing campaign, hiring an amazing sales team, creating a new product or service; the possibilities are endless. But most of them come at a cost, or investment.

I learned from a wise man, the best time to buy or invest is when the market is down. It seems that companies are finally turning the corner and beginning to re-invest in the job market after months of layoffs and the unemployment rate peaking at over 10% nationwide.

I have read numerous stories of companies taking their profits and sitting on them. Seems logical, especially in this economic environment, but in contrast, the companies that are continuing to grow are all doing one thing. They are investing in their future. They are taking risks to invest back into the company, hoping the payoff will allow them to continue their growth phase.

The story of Alden Mills and “The Perfect Pushup” is a great example of a company taking a risk and it paying off. Link They we’re down to their last $25K in funds after a few risks/investments did not pay off and with their last funds they came up with “The Perfect Pushup” and are now one of the fastest growing companies in the US with over $67M in revenue in 2008.

With every decision comes risk and as leaders of all sizes of businesses, sometimes the risks you take turn into something bigger than you could imagine. Other times risks don’t work out, but they allow you to learn.

As Frederick Wilcox once said “Progress always involves risk. You can’t steal second base and keep your base on first.”

BestIT has been allowing companies to “steal second” without the risk of being caught stealing. For companies with outdated data centers and hardware, building out new space and purchasing new hardware can cost them an arm and a leg. We essentially take the away the risks for companies looking to invest in a new data center or hardware.

We do this by hosting, monitoring, and maintaining their applications 24x7x365 for a low fixed cost that is usually 1/3 the price businesses doing it themselves pay. BestIT hosts all of our clients’ hardware in a state of the art data center in Scottsdale, AZ. It has all of the redundancies for power, internet, security, and IP providers that can prove too costly for a company having to build out their own data center. There is also no threat of natural disasters. That is the main reason we chose this location for our data center.

The risks are minimal because we in almost all situations find ways to reduce IT operating costs for our clients. It gives you the flexibility to not have to touch the profits you have already earned and it allows you the ability to focus those profits in other areas of your organization. Most of our clients find the investment to be invaluable to the bottom line of the business.

Looking to the future, Managed Hosting is a solution that most businesses will be utilizing in some way, shape, or form to reduce their overall costs and technology responsibilities. Now is as good a time as ever to invest in a solution to help your organization reduce costs and receive an unprecedented level of support.